A member at OnlineFandom, who, presumably is a Professor at the University of Kansas (USA), has a student who made his Master Thesis about Fallout fans.
Because it is really meant to be taken as a whole, I'd ask that you read the whole thing here.
I'll try to post a few highlights that tie the feel of the article together:
You could pick up with Dragnet or Full House midstream and be fine. But Lost requires a more devoted viewership. One that rewards producers with a niche group to market DVDs and digital games to (or in the case of Heroes, sell Nissans to), and rewards consumers with a full universe to expand on and explore, and a deep story to enjoy, one full of self-referential mysteries and clues. Therefore, this enjoyment may be directly correlated to the knowledge one has of the universe.
So how do producers and fans of media texts relate in this era of sudden interactivity?
A few things impressed me. One of the first things I noticed was that even in a marketplace where geek is in, the producers still seemed to hold all the cards. It was Bethesda’s game. It was Bethesda’s site. It was their vision of Fallout that, whether valid or invalid, would hit the shelves. Fans, recognizing a lack of official ownership or control, acted as lobbyists and watchdogs, attempting to indirectly influence the integrity of Fallout 3 through pleas and petitions spread across thousands of forum posts. Bethesda employees, fittingly, treated fans like outsiders in their responses. Whether cordial or hostile (and different producers interacted in different ways at different times), the undertone was clear: we are the organization, you are the public. We’ll let you suggest, but we will decide. The text is ours.
Fallout 3 MUST be like Fallout…the best answer for every question on this forum besides “I have the holy sacred duty to watch over my beloved game”
But the tone on the Fallout 3 forum seems to mirror the tone of many media producers. Fans are a great niche market to sell things to, and a ready-made audience to focus-group and beta test. But they are not productive partners in the development of media texts. They are still a rung down on the production ladder. I have to wonder what the media market would look like if producers forgot the words “audience” and “consumer” and began to think of fans as co-laborers in a community of enthusiasts.
Then, I think we could definitively say geek would be in.